One of the beautiful parts about blogging is the simplicity and ease in which other people can stay up to date and current with each and every post you make, simply through subscribing to your blog through their RSS reader. In essence, this saves you having to worry about trying to force all of your blog visitors to sign up for a more traditional email opt in list in order to get your important messages.
WordPress has default RSS feeds right out of the box, but many people are choosing to integrate or run their native WP feeds through Feedburner instead. Why? It’s quite simple. Feedburner has a series of advanced metrics for tracking your blog subscribers in FAR greater detail than you would get from any sort of tool for gauging what your readers like on your blog. Feedburner was a tremendous service before, but since being purchased by Google last year, their free offerings are simply a sensational way of integrating pretty advanced tracking on what had previously been a fairly murky and area of subscriber analytics. Feedburner not only will show you how popular your blog is across a bunch of areas, (right down to how many people are clicking on a post in their RSS reader and back to your blog) but they also provide you the ability, for free, to send out email notifications when you post, as well as the obvious RSS driven updates as well.
And of course, as you probably already know, pointing your native WordPress feed through a Feedburner account is about as dummy simple as it gets – you simply cut and paste your target URL into the ” burn this feed” box from within your account, and you’ve got yourself a nice, hot and fresh NEW Feedburner RSS address to promote, along with all the other bells and whistles they provide. You really can’t go wrong!